Email by itself is kind of like… a one legged stool. It can’t stand on its own. To be effective and useful, combine email marketing with search, social marketing and blogging. Most Business-to-Business (B2B) marketers are still trying to figure our how to apply social marketing techniques to their business. Here are 5 tips to get started. We’ll dive into more detail on each of these in coming weeks. Best tip? Just start! Don’t worry if you don’t have a ton of content for a blog, or bzillions of prospective subscribers. Take the first steps: Write like you talk Write like a real person and write the way you would talk in every day conversation. Try to avoid ‘marketeer / [...]
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